Welcome to the new world of reaching 25-29 year olds! Fifty percent do not have a phone landline. It’s interesting data.

But, the most important question is “what are the implications for your business”?

For market researchers, as an example, if you do a phone survey, your data for this demographic group might be very INACCURATE! And, bad data is much worse than no data.

If your customer base includes this age group, I’d love to receive your comments.