For business groups, these sessions can stand-alone or add-on to the inspirational keynote Skydiving with Chickens.

How to Successfully Introduce New Products & Services

Most new product or service introductions fail miserably! But, it doesn’t have to be that way.

Len Blackstone has introduced numerous products and services over 30 years. And, he has plenty of marketing successes and “scars”.

Len shows the how and why – the critical steps necessary to achieve victory when introducing a new product or service.

This seminar provides practical tips to increase your odds of success.

TAKE-AWAYS

• Learn the seven critical steps that must be “right” to achieve victory.
• Understand why the vast majority of new product or service introductions fail.
• A checklist that encourages success and discourages failure.
• See case studies illustrating why new products or services succeed or fail.

How to Create Marketing Messages That Deliver Results

Millions of dollars – profit or loss – hang in the balance.

There’s an 80% chance you’re wrong as to which sales or marketing message is most effective at winning new customers.

Len Blackstone reveals why most marketing and sales communications fail. And, he provides practical tools showing you how to get it right.

You’ll also learn how to increase your understanding of customers and discover their unfulfilled needs.

TAKE-AWAYS

• Develop processes to create, test & refine effective marketing messages.
• Learn how to discover unmet customer needs and desires.
• Understand why being the “dumb guy in the room” is better than being the “smart guy”.
• Discover the single biggest reason why most marketing fails.

To download a PDF flyer on these seminars & workshops, click here.

If you’d like to reach Len, email len@blackstoneinc.net or call (503) 241-3870.

Portland, Oregon Office

0650 SW Gaines Street, Suite 609, Portland, OR 97239

Corporate Office

2051 Bennett Creek Rd., Cottage Grove, OR 97424