Transforming Ideas into Income

Ideas have monetary value only when they become actual products or services used by customers.

In this presentation, Len Blackstone delivers a roadmap for successfully introducing new products or services including:

• How successful products and services differ from failures
• How to identify customer needs & how to motivate them to buy
• Key decision points for critical go-no go decisions
• Why it’s important to fail early

Here are some audience comments about Len’s presentation at a national conference in Philadelphia in 2010:

• Fantastic! Very inspiring case studies and stories.
• The depth of information and engaging style – excellent.
• A thought leader, truly insightful and helpful; great content in presentation including case studies
• Thanks for saving the conference for me!
• Wow!

If you’d like to reach Len, email len@blackstoneinc.net or call (503) 241-3870.

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