You get to choose whether your business lives or dies. Either you differentiate yourself from the competition in a meaningful way to your customers or you will eventually see your business slowly die and descend into insignificance and oblivion.

 
It doesn’t matter whether you’re selling products, services or even ideas. It’s a very competitive world. Only [...]

And, your vision will improve only when you embrace this truth. We don’t see our blind spots – it’s why they’re called blind spots!
Too often, we fail to see our products and services from the perspective of our customers. We blindly embrace our stories, explanations, rationalizations and justifications to our own detriment. The end [...]

Some of you may know my daughter nearly died from the H1N1 virus last fall. She was on life support for two weeks, in intensive care for six weeks, and in the hospital for two months. She finally came home Christmas Eve. At present, she is continuing her recovery.
But, this posting is not about her. [...]