For those wondering, “How can I use twitter in my marketing?”, here are six strategies to consider. Announce New Products or Services. A small 14-seat ice cream shop in San Francisco has 300,000 followers - more than Ben & Jerry’s or Dairy Queen. They announce an exciting new flavor. Customers show up! Answer Customer Questions. With Twitter, followers can send [...]

And, your vision will improve only when you embrace this truth. We don’t see our blind spots – it’s why they’re called blind spots! Too often, we fail to see our products and services from the perspective of our customers. We blindly embrace our stories, explanations, rationalizations and justifications to our own detriment. The end [...]

The power of storytelling via video comes alive in this short film by Jesse Rosten. You’ll smile. Your heart will warm. And, you’ll never look at a grocery shopping cart quite the same again. It’s beautiful! Cart – The Film from Jesse Rosten on Vimeo.