For those wondering, “How can I use twitter in my marketing?”, here are six strategies to consider. Announce New Products or Services. A small 14-seat ice cream shop in San Francisco has 300,000 followers - more than Ben & Jerry’s or Dairy Queen. They announce an exciting new flavor. Customers show up! Answer Customer Questions. With Twitter, followers can send [...]

If you want to smile, watch Jesse Rosten’s video below about two great inventions: Velcro and the iPad. Personally, I’m counting down the days (and hours) until when my new iPad arrives. Of course, my motorcycle insurance company may not be too excited. (You’ll get the joke after your watch the video.)

Distributors of products and services are constantly threatened by the Internet world where creators and buyers are easily connected. Travel agencies used to be the main distributor for airline tickets. Bye-bye. Music stores used to be the distributor for CDs. Bye-bye (thank you iTunes). The subscription rates for print newspapers are in a death spiral. And, we [...]

If you want to see the impact of digital in advertsing spending, I encourage you to checkout the Razorfish Outlook Report.

Welcome to the new world of reaching 25-29 year olds! Fifty percent do not have a phone landline. It’s interesting data. But, the most important question is “what are the implications for your business”? For market researchers, as an example, if you do a phone survey, your data for this demographic group might be very [...]

Enjoy this fantastic and thought-provoking video on the progression of information and technology.