You get to choose whether your business lives or dies. Either you differentiate yourself from the competition in a meaningful way to your customers or you will eventually see your business slowly die and descend into insignificance and oblivion.   It doesn’t matter whether you’re selling products, services or even ideas. It’s a very competitive [...]

Life is crazy, busy, and fast. A few days ago, I began to follow the twitters of Guy Kawasaki, the marketing legend. Does the guy ever sleep? Twitters every 10 minutes. You’ve got to be kidding me. Come on, Guy. Take a deep breath. Relax a little. Within 24 hours I chose to “unfollow”.   [...]