For those wondering, “How can I use twitter in my marketing?”, here are six strategies to consider. Announce New Products or Services. A small 14-seat ice cream shop in San Francisco has 300,000 followers - more than Ben & Jerry’s or Dairy Queen. They announce an exciting new flavor. Customers show up! Answer Customer Questions. With Twitter, followers can send [...]

If you’re a company with less than 250 employees that demonstrates “significant potential” to produce new therapies, address untreated medical conditions, cut health care costs and create high-paying jobs, then you might be eligible for $5 million in grants or tax credits from the $1 billion in incentives from the federal healthcare reform bill.

If you want to smile, watch Jesse Rosten’s video below about two great inventions: Velcro and the iPad. Personally, I’m counting down the days (and hours) until when my new iPad arrives. Of course, my motorcycle insurance company may not be too excited. (You’ll get the joke after your watch the video.)

If you’re in a leadership role in your company and wonder, “How can I do a better job of motivating people with whom I work?”, I encourage you to watch this enjoyable, animated video adapted from Daniel Pink’s talk at the RSA. If you have other leaders who report to you, I suggest you gather [...]

Distributors of products and services are constantly threatened by the Internet world where creators and buyers are easily connected. Travel agencies used to be the main distributor for airline tickets. Bye-bye. Music stores used to be the distributor for CDs. Bye-bye (thank you iTunes). The subscription rates for print newspapers are in a death spiral. And, we [...]

If you want to see the impact of digital in advertsing spending, I encourage you to checkout the Razorfish Outlook Report.

And, your vision will improve only when you embrace this truth. We don’t see our blind spots – it’s why they’re called blind spots! Too often, we fail to see our products and services from the perspective of our customers. We blindly embrace our stories, explanations, rationalizations and justifications to our own detriment. The end [...]

Some of you may know my daughter nearly died from the H1N1 virus last fall. She was on life support for two weeks, in intensive care for six weeks, and in the hospital for two months. She finally came home Christmas Eve. At present, she is continuing her recovery. But, this posting is not about [...]

For all my friends in biotech who are not scientists but need to understand the science, you might enjoy this article on HowStuffWorks. It covers: Introduction to How DNA Works DNA Structure Fitting Inside a Cell DNA Replication What DNA Does Building a Protein: Transcription And more… There’s even pictures – especially important for those [...]

Welcome to the new world of reaching 25-29 year olds! Fifty percent do not have a phone landline. It’s interesting data. But, the most important question is “what are the implications for your business”? For market researchers, as an example, if you do a phone survey, your data for this demographic group might be very [...]

The power of storytelling via video comes alive in this short film by Jesse Rosten. You’ll smile. Your heart will warm. And, you’ll never look at a grocery shopping cart quite the same again. It’s beautiful! Cart – The Film from Jesse Rosten on Vimeo.

Enjoy this fantastic and thought-provoking video on the progression of information and technology.